Jumia Kenya expects its online sales to triple those of last year as the largest Kenyan Online retailer gears to double its bargains for its second edition of Black Friday scheduled for 27th – 30th of this month. If the prediction is true, it will be the biggest Black Friday in the history of Kenya.
With only two weeks remaining before the anticipated shopping weekend in Kenya’s history, leading brands selling on the Jumia online marketplace have moved to cut prices and offer massive discounts of up to 90% on products besides optimizing their online shops layout as Jumia bets on its countrywide delivery network, numerous pick-up points and pay on delivery service to offer customers a seamless experience.
Parinaz Firozi, MD, Jumia Kenya said, “It’s all systems go! We have sealed the most amazing deals for you. The only part remaining is for you to be online from the 27th making a second check every second and you can go home smiling.”
In 2014, Jumia Kenya increased sales by 900% and largely attributed the success of the 2014’s Jumia Krnya Black Friday Deals however, Firozi notes that consumer confidence and preference for online shopping has grown tremendously in the last months but points out that a lot remains to be done to boost e-commerce in Kenya from lowering the costs of data to increasing broadband and high speed internet connections in rural areas.
“You will notice that most people shop online while at work where internet connections are more stable and advanced than at home.”
Last year’s Black Friday showed great interest in digital products such as flat screen TV’s, electronics, ventilation systems and Fashion items. The 2015 Jumia Kenya Black Friday Deals will offer great bargains on cosmetics, home appliances and even children toys.
An hourly updated sneak peak of the deals on offer will be available on the Jumia website and on the company’s social media accounts several days before Black Friday. To take advantage, the faster you spot a deal, add to cart and check out the better your luck.
About Black Friday
The Black Friday originated from the U.S. and from the phenomenon that takes place after
Thanksgiving Day when retailers see a peak in sales. The day became the biggest shopping day of the year with retailers offering discounts and special deals. Now, Black Friday is a global movement and Africans search for the best deals and discounts they would otherwise not get on a regular day.