The Jumia Kenya Black Friday sale will begin from November 14th and will run all the way to November 25th.
That’s a total of 12 days, which is a massive change from the previous Black Friday sales that ran for just a few days.
Check out the Jumia Kenya Black Friday 2016 Landing Page
For those not familiar with Black Friday, it is a day where US retailers offered massive promotional sales to shoppers. Jumia adapted the concept and held its first Black Friday sale in November 2014.
Jumia Kenya promises shoppers that this year there will be huge discounts, with some of up to 65% in product categories such as consumer products, electronics and toys. The best offers will be offered on 25th November where discounts will apply across all product categories.
Brands that will feature prominently in the Jumia Black Friday 2016 include Pampers, Binatone, Infinix, and Innjoo.
Jumia has streamlined its delivery network to ensure that it can accommodate the surge in the number of shoppers.