Sandwiched between the Nokia Lumia 520 and the Nokia Lumia 820, the Nokia Lumia 720 is a mid-tier device that promises to deliver some of its self and a bit of the other two popular Nokia Windows 8 devices.The Finish Company (now a Microsoft Subsidiary) weighed its options well and the Nokia Lumia 720 performed exceptionally well in emerging Smartphone markets such as Kenya.
Nokia’s new business strategy of ‘high end innovations to new audiences’ seem to be working extremely well. If their Q2 sales figures are to imply anything, the Nokia could be back on track to its former glory days.
Enough of the biz chatter, here is a comprehensive technical strip down of the Nokia Lumia 720 handset.
The Nokia Lumia 720 comes with a 4.3 inches IPS LCD ClearBlack display. The display has a maximum resolution of 480 x 800 pixels and delivers a 217-ppi pixel resolution density. It is worth to note that despite the larger screen and the steeper price, the Lumia 720 has a resolution density that is actually lower than its kid brother, the Nokia Lumia 520.
As a result, there is a considerable drop in the clarity and sharpness of the display, but it’s quite negligible and it isn’t worth any tantrums. However, as a tradeoff for the low screen resolution the Lumia 720 comes covered with a Corning Gorilla Glass 2 layer, a premium feature that is conspicuously missing in the Lumia 520.
Body and Design
The first thing you will love about the Lumia 720 is the svelte design. The phone comes in a compact frame measuring 127.9 x 67.5 x 9 mm.
The world famous Nokia industrial design and workmanship, is evident on the device and that makes the Lumia 720 one of the most beautiful designs in the Lumia Series.
A technical strip down of the device reveals something quite interesting. The specs are identical to the Nokia Lumia 520. We have the 1GHz CPU coupled with 512 MB of RAM and 8 GB of internal memory.
The connectivity features of the device also mirror those of the Lumia 520. The only notable difference between the two Lumia devices is the optional wireless charging feature plus Near Field Communication connectivity (NFC)
The Nokia Lumia 720 camera is by far the distinguishing feature about the device. The 6.7MP takes some stunning images and comes with an array of other cool camera tweaks. Also, unlike the Lumia 520, the Nokia Lumia 720 also has a front facing camera. The feature makes the Lumia 720 just perfect for Skype Video chats and the occasional selfies.
The snapper captures motion at a maximum of 720P HD resolution. You can toggle the Carl Zeiss LED flash on/off depending on the light conditions. The video quality is satisfactory.
The device has an awesome multimedia experience. Music and Video files play smoothly on the device via the Music+Video App. If you have a subscription to the XBOX Music service, you can link up your devices to the service and sync up your personal collection of tunes. Additionally, you can access files stored in internal memory or on an inserted SD card.
Battery life on the Nokia Lumia 720 is amazing. The stamina of the 2000 mAh battery is excellent. On moderate usage, the phone can easily take you on a day or two without having to connect it to the mains.
The downside is that the battery is non-removable. You can’t therefore easily replace it in case of malfunction. Nevertheless, from the efficient power contend package it provides, swallowing that tiny bitter pill won’t be much of a struggle.
Tech Trends Diary Verdict
The Lumia 720 is quite an interesting phone. Nokia juggled its features to deliver beauty coupled with an average ‘IQ’. From an unbiased perspective, the Nokia Lumia 720 is basically the Nokia 520 on steroids!
If you are a huge fan of large displays, an above average camera plus outstanding battery stamina, the Lumia 520 is definitely for you. The Nokia Lumia could work out fine for the young tech-savvy generation, but it’s however perfect for fast paced professionals looking for a budget phone with a larger than life battery experience.
Pssst! Valentine is just around the corner, and word around is that Kenyan ladies love the Nokia Lumia 720!
Tech Trends Diary Rating
Nokia Lumia 720: [usr 9.2]
Pricing in Kenya
Currently, the Nokia Lumia 720 has a suggested retail price of about Ksh 25,999.