Samsung Electronics East Africa has introduced the J1 mini and J3 (2016) smartphones in the market, offering consumers on feature phones an affordable avenue to experience the 4G LTE network internet speeds. The two entry level smartphones combine both quality and affordability, two of the main factors that are shaping the mobile devices business in East Africa.
Vice President and Managing Director of Samsung Electronics East Africa, Jung Hyun Park said, “We understand the dynamics of the emerging and developing markets, where we have to create a balance between the entry level and flagship models.
A look at the statistics from the Communications Authority of Kenya (CA) indicates that more Kenyans are accessing internet through their mobile phones. And as a manufacturer, we would like to play a role in encouraging consumers on feature phones to take the jump to smartphones affordably.”
According to the second quarter statistics for 2015/16 financial year, mobile data accounted for 23.7 million subscriptions of the total 23.9 million internet subscriptions. This has been attributed to the increased affordability of data bundles offered by various service providers.
“The increased penetration of the 4G LTE network also informed our decision to introduce entry level smartphones that cater for this developing technology,” added Mr. Park.
The Galaxy J3 (2016) comes with smart features that enhance its performance and mobile experience, including an expanded internal memory of 1.5GB RAM as well as a Smart Manager that keeps the device operating optimally. The enhanced 2600mAh battery provides longer-lasting usage.
Galaxy J3’s compact design, cutting-edge display, and well-rounded performance places it at the level of any of the middle level device. With a 5.0” screen size, the narrow bezel gives a gorgeous impression of display reaching from edge to edge, as well as enabling a comfortable fit for one-handed use.
The Galaxy J1 mini takes up a more compact design with 4” inch display that also includes a narrower body and bezel, as well as rounded edges, providing a better grip. The new black frame around the front screen makes the display appear larger and offers a wider viewing experience. It comes with a 5MP camera back camera and a VGA Front Camera.
In addition to the other improved features, the device enables the consumer to enjoy faster processing speed following the introduction of an augmented quad-core AP. The RAM and ROM memory size has also been increased to 1GB and 8GB respectively, ensuring better multitasking and a smoother UI transition.
The Galaxy J1 mini and J3 (2016) are available in the market, at a recommended retail price of Ksh 8,4999 and Ksh18,299 respectively from Samsung authorised dealers countrywide.