The partnership will see the smartphone vendor work with the football club in its strategic marketing and advertising campaigns in Africa and across the globe.
Speaking at the launch of the global partnership, which took place at the MCFC Football Academy, Manchester City’s elite training and youth development facility, Tom Glick, City Football Group’s Chief Commercial Officer, said:
“We are delighted to welcome TECNO Mobile to Manchester City’s growing repertoire of global partners. Its global focus coupled with a commitment to each of its local markets reflects our ethos and we look forward to working with them to connect with Manchester City’s global fan base.”
Tecno Mobile on its part will work with the club to deliver a premium match day and digital experience for their fans.
Partnerships between smartphone brands and football teams are quite common and in the past Huawei had a similar agreement with Arsenal.