The Equity Eazzy Banking App is one of the best finance app in Kenya.
The app packs loads of functionality and is one of the channels that powers Equity Bank’s self-service efforts.
In a rather interesting twist, the app’s latest update had brought forth support for the mandarin language.
Previously, the app only supported the two official Kenyan lingos, English and Swahili. It is intriguing that the bank added the language. However, if you think about it, the move makes a lot of sense.
Mandarin Chinese is the most widely spoken language on earth. Approx. 14% of the world speak Chinese, compare this with the 5.5% that speak English.
The China-Kenya relations are now closer than they have ever been and there has been a steady increase in the number of Chinese expatriates coming to Kenya.
This is, therefore, a smooth strategic move to target more Chinese clients.
有趣!
Via: Techweez
Kevin is a tech enthusiast and the lead writer at MobiTrends.co.ke. He has been writing about smartphones and tech related topics since October 2012. About Us | Contact Us
