Apple and Samsung are the dominant players in the lucrative premium segment of the smartphone market. This is according to a recent counterpoint research report.
The premium segment of the market is composed of smartphones that cost more than Ksh. 40,000 (400 USD).
It’s the most profitable segment of the market due to the generous margins. It’s also a prestigious list as it is a measure of brand equity.
The two tech giant have a combined market share of almost 75% with Apple ranked the market leader with a 51% market share. Samsung is ranked 2nd with a 22% market share.
A notable entry in the ranking is Huawei. Huawei reported an impressive 97% year on year growth of its market share.
Huawei has aggressively increased its market share and has so far posed a serious challenge to the dominant players.
Huawei recently launched the P30 series, its range of high-end Android smartphones. The performance of the P30 devices is likely to cement the brand position in the premium segment of the smartphone market.
The research rank OPPO in 4th place. OPPO is also one of the best preforming brands in the market and the brand posted an impressive 5 points year on year growth in the segment when you compare its performance over a similar period in 2017.
Related: OPPO partners with Marvel to release F11 PRO Avengers: Endgame Limited Edition smartphone in Kenya
OnePlus is ranked fifth and the brand has a 2% market share of the market. The performance of OnePlus is largely attributed to its popularity in India.
Next: It costs Samsung $420 to manufacture the Galaxy S10+, the display is the most expensive component
Kevin is a tech enthusiast and the lead writer at MobiTrends.co.ke. He has been writing about smartphones and tech related topics since October 2012. About Us | Contact Us
