Itel has donated mobile libraries and an assortment of educational materials as part of their ‘Love Always On’ CSR campaign. The donation was made to Meru Primary School and it included 30 bookshelves, 1000 texts books, 20 whiteboards, and related educational materials that include stationeries, itel tablets, and notebooks.
Education remains a central pillar of the itel social responsibility campaign and schools being the central point of academics the donation will go a long way at aiding underprivileged children as well as pass on the spirit of corporate social responsibility.
Itel’s brand spirit is about ensuring that consumers enjoy a better quality of life through the expansive Itel product portfolio. With children being the pillar that cements society’s going concern; a direct donation to Kenyan schools is essential.
“We have always had a soft spot for children at itel. And with our Love Always On CSR initiative, we are especially dedicated to creating opportunities for them and supporting their dreams.” Said Qi. Peng, itel’s Marketing Manager. “We plan to donate more libraries and educational items to schools around the country because we believe this is what we should as a brand.”
The donation was also a way for the brand to give back to the teachers and parents. True to this sentiment; teachers and parents at Meru primary school were equally elated by the donation and called for more brands to emulate the gesture.
Kevin is a tech enthusiast and the lead writer at MobiTrends.co.ke. He has been writing about smartphones and tech related topics since October 2012. About Us | Contact Us
