Infinix recently launched the NOTE 10 Series in a star-studded event at the famed Ali Barbour’s Cave Restaurant, in Diani Beach. The choice in location is mostly influenced by the brand’s mission to stay true to its rebranding goals of being trendy and techy.
After several years of taking a break from offline launch events, last week’s experience is what many consider the launch was about making a statement.
Over the years, as the Kenyan market has been constantly flooded with new smartphone vendors, the pressure to stand out is important. As an online-driven smartphone company that aims to empower today’s youth to stand out from the crowd and show the world who they are, this is the epitome of the brand’s mantra.
The unforgettable experience, as you walked into the main entrance at the parking lot, that was lit with laser beams and smoke machines leading up to a giant size media wall banner branded with its official brand ambassadors, none other than Africa’s top boy band, Sauti Sol.
Upon getting to the reception area, you walk down the stairs into a stage lit by hundreds of candles. A spiral staircase descending into the main part of the restaurant where laser beams with product and brand logos could be seen moving rapidly across the coral cave walls to reflect the ultra-speed theme of the NOTE 10 series.
A giant opening in the cave’s roof that would normally provide views of a star-filled sky, was embedded with a hologram of the NOTE 10 creating a mystical tech ambiance.
The entire cave was beautifully illuminated with flashy lights and laser light mapping that brilliantly evoked an outer space futuristic experience.
The big unveil was not just all about the fireworks, instead, it was carefully set in one of the interlinking chambers, with the Note 10 display phones carefully seating on giant seashells surrounded by mystical smoke.
This set the pace for the launch of the Infinix Note 10 series. The Note 10 Series is available in 3 variants; Note 10 Pro 128+8GB @ Ksh 25,999, Note 10 128+4 GB @ Ksh 19,299 and 64+4GB @ Ksh 17,599 in Infinix outlets countrywide as well as online through the Xpark platform.
Next: Infinix Note 10 Pro Unboxing and First Impressions
Kevin is a tech enthusiast and the lead writer at MobiTrends.co.ke. He has been writing about smartphones and tech related topics since October 2012. About Us | Contact Us
