After much speculation, the smartphone and consumer products company, itel has announced Kenyan Rapper King Kaka as its official brand ambassador.
The unveiling was held today at the Radisson Blu Hotel and was graced by renowned celebrities in the media and IT industry.
In what is being considered as two kings coming together, the signing of the famous rapper was fueled by the brand’s desire to improve customer engagement and bring more fans to the community.
“We are excited to work with King Kaka and have him as our brand ambassador, he actually mirrors the integrity and innovation that we steadfastly follow at itel.” Said Peter Xiao,itel Brand Manager.
The popular hitmaker also expressed his delight to work with itel. “I look forward to the great things we will do together in the days ahead,” said King Kaka.
The collaboration will see King Kaka advertise itel’s various products especially smartphones hoping to make the company’s name more known out there. Also, to tap into a potential market from the rapper’s fan base.
itel Kenya is a leader in the smartphone market in Kenya and Africa at large offering reliable smartphones for everyone at affordable prices under 10K. We do wish the two parties success as they start to venture into this newfound relationship.
Alfred Gitonga is a passionate tech news writer with a deep interest in smartphones and related technologies. He is a staff writer at Mobitrends.co.ke.