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Former Apple CEO unveils a line of beautiful budget smartphones designed for the developing world

John Sculley, a former Apple Chief Executive Officer, has unveiled a new line of smartphone designed for the emerging economies that includes Kenya, Nigeria and India.

Sculley unveiled the Obi WorldPhone range that consists of the Obi Worldphone SF1 and the Obi Worldphone SJ1.5 at a media event in San Francisco, US.

The Obi WorldPhone is a result of a collaboration between Obi Mobile and Ammunition, a US-based product studio.

The Obi WorldPhone(s) are according to Obi “two high-quality, premium-designed smartphones priced at an exceptional value to attract discerning young people in fast-growth markets in Asia, Africa and the Middle East.”

Obi Worldphone SF1

The Obi Worldphone SF1 is Obi’s flagship smartphone. The 4G smartphone features some impressive technical specifications and an equally exciting price tag of Ksh.19,999 (Ex. Taxes) for the 2GB/16GB variant and Ksh. 25,999 (Ex. Taxes) for the 3GB/32GB variant.

Check out its specification profile

Obi Worldphone SF1

Display: 5-inch

Screen Resolution: 1080×1920 pixels

Screen Resolution Density: 443 ppi

Screen Protection: Corning® Gorilla® Glass 4

Operating System: Android OS version 5.0.2 Lollipop

CPU: 1.5 GHz Octa Core

RAM: 2/3 GB

Internal Memory: 16/32 GB

Micro SD: Yes, up to 64 GB

Rear Camera: 13 MP

Secondary Camera: 5 MP

LED Flash: Yes

Battery Capacity: 3000 mAh

Extras:

4G LTE

Obi Worldphone SJ1.5

The Obi Worldphone SJ1.5 has a suggested retail price of Ksh. 12,900 (Ex. Taxes)

Display: 5-inch

Screen Resolution: 720 x 1280 pixels

Operating System: Android OS version 5.1 Lollipop

CPU: 1.3GHz Quad Core (MediaTek)

RAM: 2/3 GB

Internal Memory: 1 GB

Micro SD: Yes, up to 32 GB

Rear Camera: 8 MP

Secondary Camera: 5 MP

LED Flash: Yes

Battery Capacity: 3000 mAh

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