Market trends are pointing to Samsung gaining a significant market share in Q2 2014.
Data aggregated over March, April, and May 2014 by Kantar Worldpanel ComTech, showed that Android has achieved significant growth in the European and US markets.
For instance, in Europe, Android’s market share is now set at 73.3% while that of the iOS has dropped to just 16.6%. The same is replicated in the United States with the Android’s market share now at 61.9% while that of the iOS dropping to an all-time low of 32.5%.
Still in the US, 36.8% of all the Smartphones sold in Q2 2014 were of the Samsung brand. Parallel this with the 32.5% iOS devices sold in the same period. The impressive Samsung sales figures can be attributed to the Samsung Galaxy S5.
More people are shifting from the iPhone to the Samsung Galaxy Brand than ever before.
For example the transition rate of UK smartphone buyers shifting from the iPhone to the Samsung Galaxy S5 now stands at 26% (12% last year).
Industry watchers have attributed this trend to ‘iPhone owners growing tired of their small screens’ and the extremely successful Samsung Galaxy S5 marketing campaign.
This is great news for Samsung Investors [& fanboys] after the South Korean Tech Giant had earlier projected that its Q2 2014 earnings could shrink.
Kevin is a tech enthusiast and the lead writer at MobiTrends.co.ke. He has been writing about smartphones and tech related topics since October 2012. About Us | Contact Us
