Samsung Mobile has for the last few years faced serious threats from emerging smartphone vendors who are seeking a bigger pie of the smartphone market.
The brand lost its market leadership position in key markets such as China and India primarily due to the entry of low-cost smartphone manufacturers.
Nevertheless, DJ Koh, the CEO of Samsung’s mobile division, remains confident that the brand will be able to maintain its market leadership position in the foreseeable future.
Samsung mobile plans to bank on emerging technologies in the fields of AI and 5G technologies to give it an edge over competition. The company is also confident that its investment in foldable devices will pay off in the future.
Locally, Samsung has been aggressive in maintaining its market leadership position and It recently unveiled the Galaxy A range, a series of solid budget smartphone that are competitively priced.
Kevin is a tech enthusiast and the lead writer at MobiTrends.co.ke. He has been writing about smartphones and tech related topics since October 2012. About Us | Contact Us
