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Samsung doubled its Q2 2019 wearable shipments, Apple remains the market leader

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Samsung posted an impressive growth in its Q2 2019 wearable shipments. This is according to a recently released Canalys market research report.

The South Korean tech giant more than doubled its wearable shipments in Q2 2019 when compared to a similar period in 2018. The success of the company is attributed mostly to the launch of the Galaxy Watch and Galaxy Watch Active.

Samsung was among the first brands to venture into the smartwatch segment of the wearables market. Apple however, overtook the brand through the launch of the Apple Watch.

The Apple watch was able to appeal to a wider segment of the market while the smartwatches from Samsung mostly appeals to a narrower techie segment.

With most of the decent smartwatches in the 200 to 300 USD price categories, the adoption of the wearables in still low especially in emerging markets. Locally, players such Infinix Mobililty have tried to cash in on the growing demand for budget smart bands with products such as the XBand.

References

Canalys | Android Authority

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