TECNO PHANTOM X will completely re-define the brand’s flagship experience

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The launch of the next TECNO Phantom is imminent and the smartphone is expected to re-define the flagship sub-brand.

It’s more of re-launch of the high-end sub-brand of TECNO smartphones and it’s an ambitious plan by the leading smartphone brand to re-position itself in the global smartphone scene.

TECNO is one of the largest smartphone vendors in the world and the PHANTOM X is expected to cement its dominance.

The only thing that is ever constant is change and TECNO is planning to leverage this to build its brand equity and global reputation. The re-launch of the next PHANTOM Smartphone is not only a lead forward towards the high-end segment of the market but is also a strategic move to reflect changes in the competitive landscape.

With the global economy recovering from the effects of the pandemic, it has brought significant changes in consumer behavior. There is a strong consumer pull towards innovative brands that are bold in bringing to market fresh concepts. The pandemic re-affirmed the notion that the world is now a global village and hence the push for brands to attract high-end consumers all across the globe.

As a new brand as well as a flagship to compete over other brands, the design and function of PHANTOM is expected to echo a premium level of care and respect and go beyond expectations.

Having features that accommodate the specific needs and many of the overlooked aspects of daily life, with the added luxury of elegance in design, expectation is that the device will generate great interest and intrigue from high-end consumers.

Industry sources points to the next Phantom, suitably named Phantom X to pioneer a range of innovate features such as a 3D borderless screen, a special design of angle arc to present users with the best comfortable grip in hands, and an industry first curved glass surface etched texture, among many other features.

In addition, PHANTOM as a new sub-brand, will also offer direct online purchasing service to consumers through its website, firstly start from Nigeria and Kenya markets.

The official website of PHANTOM ( www.mobile-phantom.com ) will go live in July, 2021. Here you will have access to browse PHANTOM products, as well as various options to exclusive VIP services including PHANTOM Club activities that customers and members are entitled to after purchase.