itel Mobile has of late been busy, very busy.
The brand embarked on an ambitious path to rebrand and reposition its iconic brand for the modern world.
Previously, itel mobile was extremely popular as a brand that had cut its niche in the manufacturing and marketing affordable smartphones for the mass market.
The strategy worked well and made the smartphone vendor part of the big five smartphone brand club, a club that accounts for close to 80% of all the smartphones sold in Kenya.
However, a repositioning was in order, in order to tap into the other parts of the market that have an audience which is similar to theirs.
As a result the brand is now pushing its way towards the television and wearables market. As a summary here is a quick look into what itel has recently unveiled.
Televisions
itel S431 – A 43-inch LED digital television that has a suggested retail price of Ksh. 24,900.
itel S321 – A 32-inch LED digital television that has a suggested retail price of Ksh. 10,300.
itel S241 – A 24-inch LED digital television that has a suggested retail price of Ksh. 7,100.
Wearables
itel IFB-11 – A smart band that packs a HD display with a suggested retail price of Ksh. 1,500.
Wireless Headsets/Earphones
itel ITW-60 – a set of wireless earbuds that costs Ksh. 1,699
itel IEB-31 – a bluetooth headset that has a suggested retail price of Ksh. 900.
itel IEB-52 – sport wireless earphones that have a suggested retail price of Ksh. 1,100.
In addition to this itel mobile also launched the three smartphones the S16, S16 Pro and the S16 Pro 4G.
Kevin is a tech enthusiast and the lead writer at MobiTrends.co.ke. He has been writing about smartphones and tech related topics since October 2012. About Us | Contact Us
