Safaricom has today unveiled BAZE, a mobile-first video-on-demand service that offers a wide selection of local and regional short-form videos in comedy, drama, lifestyle, music among others.
The service similar to Citizen’s Viusasa platform will give customers the convenience of accessing a vast collection of video content, including first-run exclusives on their smartphones.
“Our goal is to delight our customers by availing a carefully curated collection of video content across their favorite genres. BAZE will place the entertainment Kenyans want at their fingertips, giving users freedom, choice, and control over the content they consume,” said Sylvia Mulinge, Chief Customer Officer – Safaricom.
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As useful as BAZE is to the entertainment-loving customer, it also benefits the content creators who not only get a platform to share their stories but also increase their earnings by monetizing their content.
The service will be accessible via *544*55# and will offer customers an affordable subscription plan. You have the options of choosing an all-day pass at KES 10/- and an all-day pass with 200MB at KES 20/-. With 5G available locally, it should stream fine.
The launch also brings a brand-new Kenyan Action drama dubbed Mission to Rescue available exclusively on the platform for the next three months, which should be interesting to watch considering the low number of Kenyan Action movies around.
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Alfred Gitonga is a passionate tech news writer with a deep interest in smartphones and related technologies. He is a staff writer at Mobitrends.co.ke.
