Xiaomi is coming to Nairobi CBD, Mi Store to open on August 10th

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Xiaomi will open its second store in Kenya this coming Thursday, August 10^th. This is according to a tweet that the brand recently posted on its official Twitter account.

Wamlambez! 😀

Mi Fans, we are excited to announce the Launch of our 1st OFFICIAL MI-STORE in Nairobi CBD. (Giwa House, Moi Avenue, opp the Bazaar) on 10/8/19 from 11am.

What’s more? 😎

You can now Pre-Order #MiBand4 , #MiTVBoxS via this link: https://t.co/6b44JLVCG6 pic.twitter.com/wKAlvqoQWG

— Xiaomi Kenya (@Xiaomi_Kenya) August 5, 2019

The store which will be located at Giwa House, Moi Avenue – opp the Bazaar. The opening the Mi Store comes just a couple of weeks after the grand launch of the first Mi Store in Kenya at The Hub, Karen.

The opening of the store at the CBD location is a strategic move for brand considering that most business in Nairobi city happens in areas around the CBD. The move could also be a signal of Xiaomi’s aggressive attempt to expand its market share.

Xiaomi has in the past concentrated on an e-commerce strategy. However, with ecommerce penetration in Kenya standing at less than 10%, Xiaomi underserved a large section of its potential market.

Xiaomi was recently listed as one of the largest companies in the world and therefore, has the financial muscle to develop an offline retail store network.

The physical stores will not only give Xiaomi an intimate touch point with its customers but will also help its brand building activities.

It will be interesting to see if the brand will also proceed to open similar stores in other cities in Kenya.