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TECNO to premiere ‘Rise of the Selfie’, a first of its kind documentary, at the upcoming CAMON 17 Pro online launch

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TECNO, a premium smartphone brand, is rumored to introduce the CAMON 17 Pro, its latest camera-centric smartphone, as well as a breakthrough of its brilliant photography performance.

Besides its outstanding selfie camera leadership, the upcoming CAMON 17 Pro also marries a sleek design concept with advanced technology, resulting in a product that is custom fit for young and active individuals looking to express themselves.

Why is the selfie camera so important today?

It is all about the selfie-taking culture behind the camera. For the first time during a mobile launch event history, TECNO will unveil a new product which that not only showcases the smartphone but goes deeper into why the selfie is so central to our perception of ourselves and by extension, the world around us in a compelling documentary, titled: ‘Rise of the Selfie’.

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The improvement in mobile phone camera technology indicates the increasing role that modern smartphones play in the development of our social psychology. A case in point is how the development of the TECNO CAMON 17 Pro was spurred by the demands of a selfie generation in the post-pandemic era.

This trend is also highlighted in Counterpoint Research through a recent white-paper, consumer behavior, and the smartphone usage scenarios changed drastically due to the social-distancing policies put in place to combat COVID-19, which has led more selfie demands, such as home quarantine, to share life snippets with friends and in social media.

As our world gets more and more intertwined with technology, products, innovations, and social progress, the CAMON 17 Pro cannot be simply released in isolation. TECNO will explore the history, rising, and the story behind the selfie revolution through a documentary during the launch event, tracing the selfie phenomenon and its impact on smartphone users today.

TECNO’s deep insights into the social culture behind selfies were echoed by Chris Evans, Hollywood A-lister actor as well as TECNO’s brand ambassador. Being a global celebrity, Evans is accustomed to requests for selfies.

A selfie might seem like ‘just another photo’ however, people also use selfies to document evidence and achievements, such as milestones such as brushing shoulders with celebrities or the ‘perfect life’. Evans says that the selfie ‘is a particularly important medium to help people understand perspectives and experiences.’

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